Ismail Hasan

Graphic Designer | Brand Identity Specialist

LinkedIn

About

Highly dedicated freelance graphic designer with over 3 years of experience crafting distinctive brand identities, logos, and engaging social media content. Specializes in transforming client visions into impactful visual narratives that resonate with target audiences and drive brand recognition. Proven ability to deliver standout designs and collaborate effectively to bring unique creative projects to life.

Work Experience

Logo & Brand Identity Designer

PatternDot

Jan 2022 - May 2024

Led comprehensive brand identity development and visual content creation for diverse clients, establishing cohesive brand presence across digital platforms.

  • Developed and designed complete brand identity systems, including logos, color palettes, and typography, establishing cohesive visual guidelines for multiple clients.
  • Collaborated directly with clients to translate brand goals into compelling visual strategies, ensuring alignment with target audience engagement objectives.
  • Produced a wide range of visual elements and marketing collateral, including business cards, letterheads, social media graphics, and packaging, to enhance brand visibility.
  • Ensured seamless brand consistency across all digital platforms, optimizing visual assets for diverse online environments and maintaining brand integrity.
  • Applied visual storytelling techniques to create emotionally resonant brand narratives, fostering deeper audience engagement and connection.

Graphic Designer

Kidos Digital Marketing Agency

Dec 2022 - Jun 2023

Executed dynamic graphic design projects for a digital marketing agency, specializing in social media content and visual campaigns.

  • Developed and maintained visually appealing Instagram feeds with consistent branding and aesthetics, significantly boosting online presence.
  • Designed captivating Instagram Reels and impactful video content for promotional purposes, tutorials, and animations, enhancing viewer engagement and retention.
  • Collaborated closely with clients to understand their brand and objectives, translating requirements into effective visual communication strategies.
  • Monitored and integrated emerging design trends and social media features, ensuring the delivery of fresh, relevant, and high-performing content strategies.

Art Director Freelance

Syamscraft

Jan 2022 - Apr 2023

Directed creative concepts for social media campaigns and product launches, collaborating remotely with production teams.

  • Developed diverse creative concepts for Instagram social media campaigns, strategically aligning visual content with brand messaging.
  • Generated innovative ideas for integrated campaigns, encompassing copywriting, flyer design, and campaign funnel optimization to maximize reach.
  • Managed remote collaboration with owners and production teams, ensuring seamless execution of visual assets for sustainable product displays and launches.

Sales Marketing Analyst

PT. NaraJS Inti Ganda

Feb 2021 - Feb 2022

Supported marketing and sales initiatives through email campaign development, social media growth, and precise data analysis.

  • Contributed to the design and formulation of email marketing campaigns, enhancing customer outreach and engagement strategies.
  • Supported social media development initiatives, contributing to increased brand presence and firm market share through content coordination.
  • Executed precise data entry for marketing initiatives, ensuring data integrity and accuracy for strategic decision-making and reporting.

Education

Physics

State University of Surabaya

Aug 2015 - Jul 2019

Certificates

Skill Badge Adobe Illustrator

LinkedIn

Skill Badge Search Engine Optimization (SEO)

LinkedIn

Learning the fundamentals of basic visualization

Dicoding Indonesia

Languages

Arabic (Proficient) , Indonesian (Native) , English (Fluent)

Skills

Design Software

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Inkscape
  • Figma
  • Canva
  • Infinite Painter

Soft Skills

  • Teamwork
  • Adaptability
  • Detail-Oriented
  • Teachable
  • Team Management
  • Leadership

Interests

Technology

  • Artificial Intelligence

Hobbies

  • Do It Yourself (DIY)